In addition, they are not stable as Russia doesn’t belong to the most crucial worldwide organizations. Therefore, this country in most cases leads an independent policy, which is in most cases concentrated on the country itself. Even though so far there was no appropriate advertisement for running a company in this country, we need to not forget that this market has a significant potential. Above all, it is referred to the fact that in case of Russian GOST we can increase our chances on the market, which is believed to be one of those, which lacks competition the most (gost certification). Consequently, if a company manages to expand on it successfully, it can improve its revenues significantly.
However, without investments in obtaining GOST certification we can find it relatively hard to achieve good results and capture great market share in Russia. In addition, we need to also keep in mind that it is very influential and widely respected among Russian clients. That’s the reason why, if a product made by a foreign business, regardless of its quality, hasn’t received such a certificate, it is not pretty likely at all to be bought by various customers. This indicates that acquiring so called Russian GOST is at present almost a necessity for corporations, who would like to set up their branches in Russia (look here).
Taking everything into consideration, being active on the Russian market nowadays is related to no doubt with obtaining GOST certification. The mentality of the local users towards this certification makes it almost impossible for a foreign product (intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2) to get good results and sales numbers without investing satisfactory amount of money in acquiring it.